Monday, November 7, 2011

Interventionist Design Assignment


I took the page off of McDonalds' website that is devoted to the return arrival of the infamous McRib sandwich. This web page was created around the slogan "The Quest for the Golden McRib", complete with animation and audio to make it even more exciting. McDonald's had done a good job at making this sandwich look like the most satisfying and wonderful meal a human could put in their body, as well as advertising the rest of the assets of the company by taking an angle that shows the variety, strengths, and positive things about McDonald's. I chose McDonald's for this project because I know how influential McDonald's is over our nation and how brilliant the company is at persuading American's to continuously indulge in their products with fun and creative advertising tactics. I thought this specific web page was unique because they made the return of the McRib into a mysterious and playful adventure. I wanted to show that just because the background images, animations, and electrifying audio on this page with cute little cherubs holding up a banner full of juicy adjectives describing how amazing the McRib is, is not really advertising the sandwich in a realistic way, at all. There is no where on this page where it lists any health information about the sandwich or pricing of the sandwich. Instead, it offers a link to a Facebook gaming site where the 'true McRib lover' can prove their dedication to the sandwich America longs for year in and year out.

I used my re-creation to point out the obvious negative factors that come along with fast food chains, especially and most specifically McDonald's. Such as weight gain, health issues, food quality, etc, and I tried to do it in a fun and playful manner.

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